Privacy Policy

Last updated: April 2026

1. Data Controller

Myloc AB, registered in Sweden (org. nr. 556700-1218), Kärleksgatan 1A, 211 45 Malmö, Sweden, is the data controller for the processing of personal data described in this policy. Contact: gdpr@myloc.se.

2. What Personal Data We Collect

We may collect the following categories of personal data: name, email address, phone number, company name, job title, IP address, browser type, and usage data when you visit our website or use our services. We collect data you provide directly (e.g., contact forms, account registration) and data collected automatically through cookies and similar technologies.

3. Purpose and Legal Basis

We process your personal data for the following purposes: • To respond to inquiries and provide customer support (legal basis: legitimate interest) • To deliver and improve our services (legal basis: contract performance) • To send newsletters and marketing communications (legal basis: consent) • To comply with legal obligations (legal basis: legal obligation) • To analyze website usage and improve user experience (legal basis: legitimate interest)

4. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law. Contact form submissions are retained for up to 24 months. Account data is retained for the duration of the business relationship and up to 12 months thereafter, unless a longer retention period is required by law.

5. Data Sharing and Transfers

We do not sell your personal data. We may share data with trusted service providers who process data on our behalf (e.g., hosting providers, email services). All such processors are bound by data processing agreements. If data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

6. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights: • Right of access – request a copy of your personal data • Right to rectification – correct inaccurate or incomplete data • Right to erasure – request deletion of your data ('right to be forgotten') • Right to restrict processing – limit how we use your data • Right to data portability – receive your data in a structured, machine-readable format • Right to object – object to processing based on legitimate interest • Right to withdraw consent – withdraw consent at any time for consent-based processing To exercise any of these rights, contact us at gdpr@myloc.se.

7. Cookies

Our website uses cookies to ensure functionality, analyze traffic, and personalize content. Essential cookies are necessary for the website to function. Analytics and marketing cookies are only placed with your consent. You can manage your cookie preferences through your browser settings or our cookie consent tool.

8. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact & Supervisory Authority

If you have questions about this privacy policy or wish to exercise your rights, contact us at: Myloc AB Kärleksgatan 1A 211 45 Malmö, Sweden Email: gdpr@myloc.se You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY): www.imy.se.